scope of application
The legal basis of data protection can be found in the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG).
Access Data/server LogFiles
The provider (or his web space provider) collects data about every access to the offer (so-called server log files). Access data includes:
Name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.
The provider uses the protocol data only for statistical evaluations for the purpose of operation, security and optimisation of the offer. However, the provider reserves the right to check the log data subsequently if there is a justified suspicion of illegal use based on concrete indications.
Dealing with personal data
Personal data is information that can be used to identify a person, i.e. information that can be traced back to a person. This includes your name, email address or telephone number. But also data about preferences, hobbies, memberships or which websites were viewed by someone count as personal data.
Personal data are only collected, used and passed on by the provider if this is legally permitted or if the users agree to the data collection.
When contacting the provider (for example via contact form or e-mail), the user’s details are stored for the purpose of processing the enquiry and in the event that follow-up questions arise.
Integration of third-party services and content
It may happen that third party content, such as videos from YouTube, maps from Google Maps, RSS feeds or graphics from other websites are integrated within this online offer. This always presupposes that the providers of this content (hereinafter referred to as “third party providers”) perceive the IP address of the users. Because without the IP address, they could not send the content to the browser of the respective user. The IP address is therefore required for the display of this content. We make every effort to use only those contents whose respective providers use the IP address only for the delivery of the contents. However, we have no influence on this if the third party providers store the IP address, e.g. for statistical purposes. As far as we know, we inform the users about this.
You can manage many corporate online ad cookies through the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/uk/your-ad-choices/
This offer uses Google Analytics, a web analysis service of Google Inc. “(“Google”). Google Analytics uses “cookies”, which are text files placed on the user’s computer, to help the website analyze how users use the site. The information generated by the cookie about the use of this website by users is usually transferred to a Google server in the USA and stored there.
However, if IP anonymisation is activated on this website, Google will reduce the IP addresses of users within Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. IP anonymization is active on this website. On behalf of the operator of this website, Google will use this information to evaluate the use of the website by the users, to compile reports on the website activities and to provide the website operator with further services associated with the use of the website and the Internet.
Further information on data use for advertising purposes by Google, possible settings and objections can be found on the Google websites: https://www.google.com/intl/de/policies/privacy/partners/ (“Data use by Google when using our partners’ websites or apps”), http://www.google.com/policies/technologies/ads (“Data use for advertising purposes”), http://www.google.de/settings/ads (“Manage information that Google uses to show you advertising”) and http://www.google.com/ads/preferences/ (“Determine which advertising Google shows you”).
As an alternative to the browser add-on or within browsers on mobile devices, please click this link to prevent Google Analytics from collecting data on this website in the future. An opt-out cookie is stored on your device. If you delete your cookies, you must click this link again.
Using Google AdWords conversion tracking
This website uses the online advertising program “Google AdWords” and conversion tracking as part of Google AdWords. The conversion tracking cookie is set when a user clicks on an ad served by Google. Cookies are small text files that are stored on your computer system. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user has clicked on the ad and has been redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be traced through the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that personally identifies users. If you do not wish to participate in tracking, you can you object to this use by slightly deactivating the Google Conversion Tracking cookie via your Internet browser under User Settings. They are then not included in the conversion tracking statistics.
Google Tag Manager
This website uses the Google tag manager. This service allows Web site tags to be managed through a user interface. The Google tool manager only implements tags. This means: No cookies are used and no personal data are collected. The google tool manager resolves other tags that may collect data. However, the Google tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains for all tracking tags, insofar as they are implemented with the Google tag manager.
Retargeting/ remarketing/ recommendation advertising
– This website uses retargeting technology from Google Inc. “(“Google”). This makes it possible to address visitors of our Internet pages specifically with personalized, interest-related advertising who have already been interested in our shop and our products. The advertising media are displayed on the basis of a cookie-based analysis of the previous usage behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device to collect anonymous data about your interests and thus adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. You will be shown advertisements that most likely correspond to your product and information interests. You can permanently object to the setting of cookies for advertising preferences by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/onweb/
Further information and the data protection regulations regarding advertising and Google can be viewed here: http://www.google.com/policies/technologies/ads/
If you have given us your express consent by clicking a button provided for this purpose, we use the “Facebook Pixel” of, Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) on our website. This allows users to track their behavior after they have seen or clicked on a Facebook ad. This process is designed to evaluate the effectiveness of Facebook ads for statistical and market research purposes and may help to optimize future advertising efforts.
The data collected is anonymous to us, so it does not give us any indication of the identity of the users. However, Facebook stores and processes the data so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Guidelines (https://www.facebook.com/about/privacy/). You can allow Facebook and its partners to serve ads on and off Facebook. A cookie may also be stored on your computer for these purposes.
Use of Facebook Remarketing
Using Facebook Social Plugins
This site uses social plugins (“plugins”) of the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins can be recognized by one of the Facebook logos (white “f” on blue tile, the terms “Like”, “Like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
When a user accesses a website on this site that contains such a plugin, his browser establishes a direct connection to Facebook’s servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the website. The provider therefore has no influence on the extent of the data that Facebook collects with the help of this plugin and therefore informs users according to their level of knowledge:
By integrating the plugins, Facebook receives information that a user has called up the corresponding page of the offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example by pressing the Like button or making a comment, the corresponding information is transmitted directly from your browser to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to obtain and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany.
The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the relevant rights and setting options for the protection of users’ privacy, can be found in Facebook’s data protection information: https://www.facebook.com/about/privacy/.
If a user is a Facebook member and does not want Facebook to use this offer to collect data about him or her and link it to his or her membership data stored on Facebook, he or she must log out of Facebook before visiting the website. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads.
+1 button from Google+
This offer uses the “+1″ button of the social network Google Plus, which is operated by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). The button can be recognized by the sign “+1″ on a white or colored background.
When a user calls up a website of this offer that contains such a button, the browser establishes a direct connection to Google’s servers. The content of the “+1″ button is transmitted by Google directly to its browser and integrated into the website. The provider therefore has no influence on the extent of the data that Google collects with the button. According to Google, no personal data is collected without a click on the button. Only with logged in members, such data, among other things the IP address, are raised and processed.
The purpose and scope of the data collection and the further processing and use of the data by Google as well as your rights and setting options for the protection of your privacy can be seen by the users of Google’s data protection information on the “+1″ button: http://www.google.com/intl/de/+/policy/+1button.html and the FAQ: http://www.google.com/intl/de/+1/button/.
This site uses the buttons of the Twitter service. These buttons are provided by Twitter Inc, 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. They are recognizable by terms such as “Twitter” or “sequence”, combined with a stylized blue bird. With the help of the buttons it is possible to share a post or page of this offer on Twitter or to follow the provider on Twitter.
When a user accesses a website on this website that contains such a button, his browser establishes a direct connection to Twitter’s servers. The content of the Twitter button is transmitted directly from Twitter to the user’s browser. The provider therefore has no influence on the amount of data Twitter collects with the help of this plugin and informs users according to their level of knowledge. After this only the IP address of the user the URL of the respective web page is transmitted with the purchase of the Buttons, but not for other purposes, than the representation of the Buttons, used.
Bookmarking Service AddThis
Revocation, changes, corrections and updates
The user has the right, upon request and free of charge, to receive information about the personal data stored about him. In addition, the user has the right to correction of incorrect data, blocking and deletion of his personal data, insofar as there is no legal obligation to store such data.
Data Protection Officer: